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Samantha Winchell Burns is an experienced SEO Program Manager at Appian Corporation since January 2022, where collaboration with the content team on editorial strategies and partnership with marketing managers enhances organic search traffic. Additionally, Samantha holds a long-standing role as an SEO Specialist at Social Networks Consulting since 2013, providing strategic consulting services, including website creation and management. Previous experience includes serving as Conversion Rate Optimization Manager at iMarket Solutions, focusing on data analysis to improve conversion rates, and working as a Senior SEO Specialist for clients in various industries. Earlier career highlights include roles at New Breed Marketing and Champlain Theatre, where marketing strategies and optimization audits were executed. Samantha holds a Bachelor of Science in Marketing and Advertising from Champlain College.