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Paul Jeffery is a seasoned UX and product designer with extensive experience spanning over two decades. Currently serving as a Senior Staff UX Designer at AppDirect since September 2015, Paul has played a pivotal role in enhancing the user experience within the company's cloud service commerce platform. Prior to this, Paul was a Product & Brand Manager at Enthrill Books, where product strategies were informed by consumer and competitor analysis. Additionally, Paul held various positions at iStockphoto/Getty Images, contributing to product management and content program development, and previously served as Studio Manager/Senior Designer at RFX Brand + Communications and Display Dynamics, leading design and production projects. Paul possesses a foundational education from RRC Polytech.