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Elliott Baretz is a seasoned executive with extensive experience in the technology sector, currently serving as Senior Director at AppSmart since March 2022. Previously held the position of National Director at Insight from August 2019 to March 2022, and Vice President of the Microsoft Business Unit at PCM, where managed over $1 billion in revenue and transformed the business model to subscription-based offerings. Baretz was General Manager at COMPAREX, successfully launching the U.S. business unit and establishing it as one of Microsoft's top cloud solution partners within two years. Experience also includes serving as Vice President at SWC Technology Partners, contributing to significant revenue growth and recognition, as well as roles at Xpedior, Inc. and Valens Information Systems, where led strategic partnerships and company expansion. Baretz holds a B.S. in Political Science from Bradley University.