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Cassandra Travaglini is an accomplished Product Marketing Manager at AppDirect since January 2020, focusing on e-commerce and digital sales strategies for product-led growth. With a strong background in instructional design and customer education, Cassandra has led innovative onboarding initiatives and created comprehensive training programs in previous roles, including Senior Customer Education Manager and Partner Certification Training Manager. Prior experience includes positions at Matrox Imaging as an Instructional Designer, where skills in multimedia training development were honed. Cassandra's educational background includes a Master’s Degree in Educational/Instructional Technology from Concordia University and a Bachelor’s Degree in Psychology from McGill University, complemented by earlier studies in liberal arts and high school education.