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Emma Bénaud is an experienced professional specializing in commercial management and business development within the cosmetics and retail sectors. Currently serving as Head of Category Cosmetics at Choose since September 2024, Emma leads a commercial team and oversees the strategic direction of the cosmetics division while enhancing sales processes in collaboration with various departments. Prior roles include Head of Account Manager & Customer Care at Starbolt, where Emma focused on promoting cycling usage among clients and improving customer experience, as well as Head of Retail & Partnerships at Soi Paris, managing retail expansion and wholesale operations. Emma's background includes significant positions at Yves Rocher, WYM France, and other companies within the fashion and healthcare industries, complemented by a Master's degree in International Commerce from ESSCA.