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Michelle Gates currently serves as the SEM Team Lead at Appcast, Inc. since July 2023. Prior to this role, extensive experience was gained at Bayard Advertising, Inc. from January 2012 to the present, where positions ranged from Digital Lead in Transportation to Senior Account Supervisor, Account Manager, and Account Coordinator. In these roles, Michelle has been instrumental in managing client relationships, developing strategic media plans, and securing advantageous pricing through vendor interactions. Additional experience includes a part-time associate role at Maurices and various internships in marketing and event coordination. Michelle holds a Bachelor of Science in Advertising and Graphic Design from Morningside University and graduated from Corning High School with a diploma in General Studies.