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Mikael Lenneryd is an experienced marketing professional with a diverse background in digital strategies and business development. Currently serving as CMO and Marknadsdirektör at Apoteket AB since January 2018, Mikael oversees various marketing functions including insights, loyalty programs, PR, eCommerce, and product management. Prior to this role, Mikael held significant positions at Samsung Electronics Nordic, where responsibilities included leading digital marketing initiatives and managing content services for the Nordic markets. Mikael's earlier experience includes strategic product management at Com Hem AB, digital strategy advisory at Know IT, and business development leadership at Entraction Holding AB. With a strong educational foundation in marketing, PR, communications, and cognitive science, Mikael demonstrates a proven track record in driving growth and innovation across multiple industries.