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Christofer Roth serves as the Chief Revenue & Optimization Officer at Apollo, part of DER Touristik, since June 2010, focusing on revenue management and optimization at Apollo Nordic while being a member of the senior management team. Previous roles at Apollo include Head of Revenue Management for Nordic, Sweden/Denmark, and Norway/Finland, as well as Online Sales Manager, Head of Sales Strategy, Business Controller, and Yield Controller/Pricing Analyst, where responsibilities included price optimization. Prior to Apollo, Christofer worked as a Project Manager at Polismyndigheten Stockholm from May 2009 to June 2010. Christofer holds a Bachelor's degree in Business from Kalmar University, obtained between 2005 and 2008.