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Maria Karlsson is an accomplished professional in CRM and digital marketing, currently serving as Head of Growth at apohem.se since January 2024. Prior to this role, Maria worked as Loyalty Manager at Kicks Group, focusing on enhancing the loyalty strategy through data-driven insights. Maria's career includes significant positions such as CRM Manager at Skincity and Certified CRM & Loyalty Manager at Plantagen, where a strong emphasis on customer engagement and digital communication was evident. With a background in content marketing and project management from Appelberg, along with education in CRM and communication, Maria demonstrates a robust ability to drive growth and innovation in various organizations.