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Peter Simpson is a seasoned digital marketing professional with extensive experience in strategic leadership roles across various companies. Currently serving as Head of Digital Marketing at Apex Service Partners, Peter previously held the position of Vice President of Digital Strategy at RYNO Strategic Solutions, where key responsibilities included overseeing PPC team performance and creating predictive models for staffing needs. Peter's tenure at ARS/Rescue Rooter as Director of Digital Performance Marketing focused on optimizing multiple digital marketing channels and driving conversion rates. Earlier roles include Director of Financial Planning and Analysis at TruGreen, where Peter managed a significant annual budgeting process and led a team of financial analysts. With foundational experience in mergers and acquisitions from Morgan Keegan & Company, and a financial background from FedEx Express, Peter holds an MBA in Finance and Corporate Accounting from the University of Rochester, as well as a B.A. in International Studies and Japanese.