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William Griffiths has extensive experience in digital development, e-commerce management, and operations. William is currently working as the Head of Digital Product at apetito UK. Prior to this, they held various roles at Wiltshire Farm Foods, including Senior Digital Development and Ecommerce Manager, Digital Development and e-commerce manager, and Digital Development Manager. Before joining Wiltshire Farm Foods, Griffiths served as the Head Of Ecommerce & Operations at Purewell Electrical Christchurch. William also co-founded Viveras and worked as an Analyst at CIL.

William Griffiths earned a Bachelor of Arts degree in French & Italian from the University of Bristol, graduating in 2011. In January 2020, they obtained a certification as a Certified Scrum Product Owner (CSPO) from the Scrum Alliance.