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Niki Morton is an experienced professional currently serving as a Category Manager - B2B at apetito UK since September 2019, having previously held roles as Project Manager, Project Executive, and Business Development Executive in the same company. Prior experience includes working as a Marketing Assistant at Bath Rugby and as an Assistant Brand Manager at Nutricia, where product performance analyses and data management were key responsibilities. Niki's early career featured a Marketing & Strategy Internship at Octagon, focusing on sponsorship strategies for clients like AIG and Budweiser, and a Marketing Internship at Estee Lauder Companies Europe, involving market research and training assistance. Niki holds a Bachelor of Science degree in Business Administration from the University of Bath and an International Baccalaureate Certificate from St Catherine's British Embassy School in Athens, Greece.