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Tim Houlden is the current CEO of APC Innovate. Tim has previous experience as a regional manager for Resene Paints Ltd and a general manager for Globus Group NZ Ltd. Tim has also been a national sales manager for Danaflex Packaging Company Limited. Tim has led in sales and marketing and introduced new capital packaging equipment technology to the NZ meat industry and primary produce industries. Tim has also successfully doubled revenue for a business prior to its sale to a multinational packaging company.

Zane Barclay - Creative Manager, Amanda Gilbertson - Account Manager, and Shane Dalbeth - Operations Manager report to Tim Houlden.