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The Sales and Marketing team at AP Hotels & Resorts is responsible for strategizing and implementing sales initiatives to promote the seven hotel units under the group. This includes digital marketing efforts managed by the Ecommerce specialist, corporate sales and meetings coordinated by the Sales Manager MICE, and group bookings facilitated by the Group Sales Coordinator. The team also focuses on generating sports-related bookings, managing events, and fostering relationships through PR activities to boost occupancy and revenue across all properties.