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Patrick Semple is a seasoned UX Manager at AO.com, leading a team of seven designers in enhancing user experiences across a diverse product range since March 2019. Formerly a Lead UX Designer at TANK., Patrick played a crucial role in driving design activities and business growth for start-ups and mid-sized SMEs. Previous experience includes positions as a UX Designer at Xwerx, where talent in illustration and animation was applied, and as a 2D/3D Animation Generalist at Giant Animation, covering various animation roles. Educational credentials include a UX Diploma from the UX Design Institute, a Master's in 3D Computer Animation from Bournemouth University, and a Bachelor's Degree in Animation from Dún Laoghaire Institute of Art, Design and Technology.