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Manfred van Gurchom is an accomplished professional in customer experience and digital innovation with extensive experience in various consulting roles. Currently serving as Area Lead Customer Experience & User Experience and Manager of Customer Experience at ANWB since February 2020, Manfred previously held a prominent position at EY as Lead Digital and Customer Experience, where significant contributions were made in customer journey innovation and digital strategy for the financial services sector. Earlier career highlights include roles as Principal Consultant at Capgemini Consulting, focusing on digital customer experience, and managing consultant positions within both Capgemini Consulting and Ernst & Young Consulting, advising financial institutions and government bodies. Manfred holds a Master of Science (MSc) in Technology Management from Eindhoven University of Technology and has pursued further education in business and leadership at various esteemed institutions.