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Michela Mercanti is a skilled marketing professional with extensive experience in strategic and operational marketing. Currently serving as the Marketing and Communication Manager at Antoniana Minuterie srl since April 2022, Michela previously held the position of Marketing and Communication Specialist in a consulting role from September 2016 to June 2021, and before that, served as Brand Manager at Allison International from January 2003 to April 2016. Throughout their career, Michela has demonstrated expertise in market trend analysis, competitive analysis, brand positioning, and pricing strategy. Additionally, responsibilities have included the development of marketing plans, promotional campaigns, and inbound marketing strategies, as well as team coordination and training. Educational credentials include a degree in Political Science from Università degli Studi di Padova and a Master’s in Marketing & Communication, complemented by ongoing education in digital business and sommelier training.