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Katerina Yoffe Larden is a seasoned entrepreneur and board member with extensive experience in the digital media and non-profit sectors. As the Founder and CEO of Hey Honey ® since April 2013, Katerina has focused on simplifying life and enhancing daily productivity. Katerina serves as a Board Member for the Anti-Defamation League and previously contributed to Servicios de La Raza, Inc. as a Board Member, advocating for culturally responsive services for low-income communities. Prior to these roles, Katerina was a Partner at SENSEONET and founded Websense Group, where Katerina led initiatives to integrate online marketing strategies with clients' business goals. Katerina's career began as VP of Marketing and Business Development at Art-In Technologies, specializing in e-commerce. Academic credentials include a degree from DTC (1991-1995).