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Peter is the Founder and CEO of decision arts + science ltd. a boutique management consultancy that specializes in growing and optimizing businesses. Peter uses a people-focussed approach based on building a strong company culture, developing high-functioning executive teams and optimizing organizational design within the context of delivering exceptional client experiences.

His success speaks for itself. Over the last three years, he has helped AnswerLab LLC set a clear and focussed strategy, triple topline revenue and exponentially increase profits. Prior to that, Peter grew Ipsos’ US qualitative division from $17M to $80M, launching three new lines of business and quadrupling profits. In addition to achieving outstanding business results, his organizations are consistently recognized as leaders in their field for customer service, innovation and employee satisfaction.

He is a four-time winner of the prestigious Ogilvy Award for research excellence including a Best-in-Class award for research and innovation. He has advised a broad cross section of Fortune 100 companies including many iconic brands such as Microsoft, Amazon, Apple, American Express and Disney, helping them to develop and launch many products and services people now use every day.

As an early pioneer in online research, he helped speed its adoption as the dominant research methodology and extended the reach of online research by developing many new tools and techniques.

Peter has a BA in Economics and Political Science (Highest Honors, Senate Medal) from Carleton University.