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James Allan is an experienced professional with a diverse background in strategic planning, digital media, and leadership in the creative industry. Currently serving as a Partner at ANDx since January 2021, James previously held the role of Managing Partner at High Tide from September 2020 to February 2024. Extensive experience at Mission Media included positions as Director of Strategy & Planning and The Digital Guy, focusing on integrating digital and traditional media for various clients. Earlier roles included developing digital presence for youth brands at Acknowledgement Ltd, managing a web startup at Boring London, and leading student representation at the University of the Arts London. James holds a BA in Product Design from the University of the Arts London and an FD in Art and Design Foundation from Oxford Brookes University.