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Daniela Echeverri Guzmán currently serves as the Coordinadora de Posicionamiento y Sostenibilidad Empresarial for ANDI - Asociación Nacional de Empresarios de Colombia since February 2024. Prior experience includes roles in the Alcaldía de Cali, where Daniela contributed to the formulation and implementation of the Public Policy of Tourism and developed international promotional strategies. Additional experience includes coordinating tourism trade show participation for Cali Valle Bureau and providing strategic engagement support for Concordia. Daniela holds a Master's degree in Social Policy and a Specialization in Social Management from Pontificia Universidad Javeriana Cali, along with a B.A. in Political Science from Universidad ICESI. Daniela has also participated in international educational programs, including Freie Universität Berlin International Summer and Winter University.