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Matthew Lucero has over 11 years of professional work experience. In 2009, they began freelancing as a Designer, and then went on to work as an Art Director at Ogilvy & Mather. Later that same year, they took on the role of Senior Art Director at Digitas, where they worked on several new business initiatives. In 2012, they worked as an Associate Creative Director at Havas Worldwide, and also took on a Freelance Senior Art Director role at mcgarrybowen. Matthew then moved to Carrot - The VICE Digital Agency in 2015, where they were an Associate Creative Director and Creative Director. In 2018, they became Creative Director at VaynerMedia, and in 2019 they took on the same role at NYXL, where they create content and experiences connecting esports, gaming culture, and style.

Matthew Lucero completed a Bachelor of Arts in Graphic Design from the Art Institute of California: San Diego between 2003 and 2006.