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The Marketing and Demand Generation team at Anaplan is responsible for developing and implementing strategies that drive brand awareness and generate qualified leads for the company's innovative planning solutions. This team collaborates closely with sales and product teams to create targeted campaigns, manage customer events, and produce compelling content, ensuring that Anaplan effectively communicates its value proposition to current and potential customers. Through data-driven insights and field marketing initiatives, they aim to enhance engagement and support the overall revenue growth of the organization.