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Natasa Kazic has over 19 years of experience in product marketing management, business development, and e-commerce. Natasa is currently serving at Ananas E-commerce as Chief Marketing Officer and Head of Product. Previously, they have worked at 5Gtalks as a Co-Founder, Impact Hub Belgrade as a Consultant and Startup Mentor, Remiks as an E-Commerce Director, EneTel Solutions as a Product Owner and Head of Business Development, Crnogorski Telekom as a B2C Director, Vip mobile d.o.o. as a Product Marketing Director and Residential Marketing Team Leader and LVMH Perfumes & Cosmetics as a Trade Marketing Manager. Kazic began their career at L'Oreal as a Jr. Product Manager.

Natasa Kazic earned their Bachelor's degree in Industrial and Product Design from Politecnico di Milano in 1999. Natasa then pursued a Master of Business Administration (MBA) degree in Marketing from SDA Bocconi, which they completed in 2002.