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Marketing and Strategy Team

About

The Marketing and Strategy Team at Anadolu Efes Biracilik ve Malt Sanayii AS is responsible for developing and executing the company’s marketing strategies to enhance brand positioning and market share. They focus on market development, consumer insights, innovation, digital marketing, data analytics, and sustainability. The team collaborates closely with other departments to ensure cohesive corporate communications, oversee international market research, and drive strategic initiatives aimed at long-term business growth and brand equity.