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Amrita Asrani is a seasoned marketing professional with extensive experience in the health and wellness sector, currently serving as the Chief Marketing Officer at Amway since September 2024. Previously, as Global Brand Marketing Director at Reckitt, Amrita drove transformative growth in emerging D2C channels and launched a purpose-led innovation pipeline for the Vanish brand across Asia. At Abbott Nutrition International, Amrita successfully repositioned the Pediasure brand and championed a digital transformation initiative, enhancing brand equity and media efficiency. With a background in FMCG marketing at ITC Limited and GSK Consumer Healthcare, Amrita has effectively led strategies for product innovation, consumer engagement, and brand differentiation. Amrita holds a PGDBM in Marketing from Welingkar Institute of Management and a Bachelor of Mass Media from K C College, Mumbai.