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Cassandra Khoo has a background in business management and marketing, holding a Bachelor's degree from Singapore Management University. Cassandra has worked in various roles in companies like Amway MSB, Kantar, Unilever, UOB-SMU Asian Enterprise Institute, and Nielsen. Cassandra's experience includes sales planning, consumer market insights in the skin cleansing and deodorants category, and qualitative consumer insights. Cassandra also spent an exchange semester at WU (Vienna University of Economics and Business).