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The Design and Creative Team at AMPM is responsible for conceptualizing and developing the brand's distinctive aesthetic. This involves creating versatile, stylish, and functional products that seamlessly transition across different settings and seasons. The team, including textile designers and senior designers, focuses on innovating and executing designs that blend modern and classic elements, staying true to the brand's philosophy of "less is more" while ensuring each piece resonates with the core essence envisioned by Creative Director Priyanka Modi.