Amplify Snack Brands, owned by Hershey, is a fast growing “better-for-you” (BFY) snack brand company based in Austin, Texas. Led by a team of world-class executives, the company produces guilt-free snacking products and prides itself in having products that taste great with simple ingredients. 

The Company’s anchor brand, SkinnyPop, is a leading BFY ready-to-eat (RTE), popcorn brand. Through its simple, major allergen-free and non-GMO ingredients, the brand embodies the BFY mission and has amassed a loyal and growing customer base across a wide range of food distribution channels in the United States. 


In addition to SkinnyPop, our other snacks include Paqui, Oatmega, and Pirate's Booty. Our snacks are made with the fewest, cleanest, and simplest ingredients possible to craft the best tasting products by fulfilling our purpose to fuel the joy of snacking without compromise! 

Consumer Goods

Food & Beverage

Amplify Snack Brands

Amplify Snack Brands' headquarters in Austin, TX, United States

Pamela Netzky

Rebecca Reichenbach

Diane O'Connor

Steve Elwer

Patrick O'Donnell

The Sales & Revenue Management team at Amplify Snack Brands is responsible for driving the company's growth by strategizing and executing sales initiatives across various distribution channels. This team analyzes market trends, optimizes pricing strategies, and partners with our retail clients to enhance product placement and visibility. Additionally, they work collaboratively to ensure that sales goals align with the company’s mission of providing better-for-you snacking options, ultimately fueling both revenue growth and customer satisfaction.

Sales & Revenue Management

The Finance and Accounting team at Amplify Snack Brands plays a crucial role in managing the company's financial health and ensuring accurate reporting. This team handles budgeting, cost analysis, and financial forecasting to support business growth, while also overseeing accounts payable and receivable, compliance, and financial strategy. By leveraging financial insights, they help drive informed decision-making and support the company's mission to deliver high-quality, better-for-you snacks.

Finance and Accounting

The Leadership Team at Amplify Snack Brands is responsible for driving the strategic vision and growth of the company. Comprising top executives, including the VP of Sales and the Founder, this team focuses on expanding market presence, developing innovative product offerings, and enhancing customer engagement across distribution channels. Their leadership is pivotal in maintaining the company’s commitment to producing high-quality, better-for-you snacks while fostering a culture of excellence and integrity within the organization.

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Amplify Snack Brands

Org chart

Teams

Sales & Revenue Management

Finance and Accounting

Leadership Team

Offices

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Amplify Snack Brands

Org chart

Teams

Sales & Revenue Management

Finance and Accounting

Leadership Team

Offices

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