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Bob Helfst is a seasoned marketing professional with expertise in performance marketing, content creation, and strategic operations. Currently serving as the Performance Marketing Lead at Amplify Life Insurance since February 2022, Bob has significantly contributed to revenue growth and lead generation optimization. Previous roles include Editor in Chief at Fraidy Cat Press, Business Owner at RH3 Marketing, and Growth Marketing Manager at On The Stage, where Bob's leadership resulted in substantial increases in inbound leads and successful product launches. With extensive experience at FileWave and other organizations, Bob has focused on marketing strategy, content development, and driving digital marketing initiatives. Bob holds a Master’s Degree in Creative Writing from Butler University and a Bachelor of Arts in Communication from the University of Indianapolis.