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Amandine MICHEL currently serves as a District Manager at Amplifon since September 2022. Previously, Amandine held the position of Directeur régional at DEVIANNE from April 2018 to March 2022, managing a significant regional turnover of 26.5 million euros across 10 stores with a team of 105 to 140 employees. Key responsibilities included team management, performance improvement strategies, and overseeing change management initiatives. Prior to DEVIANNE, Amandine worked as a Responsable régional at Armand Thiery, where responsibilities included team management and commercial strategy deployment and served as Chef de secteur at CANAL+ and William Saurin, focusing on operations management and merchandising. Amandine holds a Master’s degree in Retail Management from ICN Business School.