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Russell Pointon is currently the Senior Business Development Manager at Amplifi (Europe), where Russell focuses on demand generation processes, Microsoft partnership, new business development, partner relationship management, bid management, sales operations management, and existing client management. With a background in Master Data Management, Product Information Management, Data Governance, and Data Quality, Russell has held various roles in companies such as Bespoke, Server Case UK Ltd, Tahzoo, PMGC Technology Group Ltd, Vodafone UK, EE, and the British Army.