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Sam Goss has a diverse work experience starting from 2009. They began their career as a Recruitment Consultant at Fuel Recruitment and later became a Business Development Manager. In 2011, they joined Mitchells & Butlers as a Business Process Design Manager. In 2015, Sam moved to Whitbread as a Business Partner, where they were responsible for shaping Whitbread's strategic IS roadmap. They worked closely with the IS and Business Leadership teams to ensure clear understanding and implementation of commercial drivers, business cases, and technology approach. In 2015, they also founded Comma Group as the Chief Marketing Officer and later became the Chief Operating Officer. In 2021, Sam became the President of Amplifi Europe and Amplifi Europe.

Sam Goss attended Warwick School from 1997 to 2004. After completing secondary education, they pursued a BA (Hons) degree in Economics from Leeds Beckett University, graduating in 2007.