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Aurel Witzig is an experienced professional with a diverse background in management and logistics. Currently serving as Inhaber & Geschäftsführer at herrbutik since January 2017, Witzig also acts as an Ampler Ambassador for the innovative light electric bike brand since June 2019. Previous roles include Product Owner at Revendo, Solution Owner at IKEA Supply AG, and Tour Director at Kuoni Reisen AG cotravel, where responsibilities encompassed high-level coordination for premium group trips. Witzig's tenure at IKEA spans multiple positions, including Process Developer and Global Solution Developer in Retail Logistics, contributing significantly to process improvements and project management within the company's logistics framework. Witzig holds degrees in Public Relations and Tourism from Swiss Public Relations Institute and Höhere Fachschule für Tourismus, respectively.