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Peter Ibarra is currently working as the Product Solutions Lead for Advertising Technology at Amperity since November 2021, where they lead the company's product strategy across various domains such as digital media, Retail Media Networks, adtech partnerships, and post-cookie 1PD activation. Prior to this, they worked at Dstillery starting from March 2013 until October 2021, holding various positions including Director of Strategic Initiatives, Associate Director of Insights Solutions, Senior Analyst, and Analyst in Data Sciences, and Senior Ad Operations Traffic Coordinator. Moreover, they also worked as an Advertising Operations Traffic Coordinator at Dstillery from March 2013 until April 2014. Before joining Dstillery, they worked at Apple as an Inventory Specialist from October 2011 until March 2013.

Peter Ibarra earned their B.A in History and Political Science from Rutgers University, where they attended from 2006 to 2010. In 2015, they obtained a Core: Credential of Readiness from Harvard Business School Online. No specific field of study was identified for this credential.