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Kate Brey is an accomplished professional in the field of copywriting and creative strategy with extensive experience in the beauty and lifestyle industries. Currently serving as Senior Director of Copy at AMOREPACIFIC for the LANEIGE brand since July 2024, Brey's previous roles include Creative Strategist and Editor at Cadence, where notable success and celebrity endorsements were achieved. Additional experience encompasses positions as Copy Director at Credo, Contributing Writer at Create & Cultivate and Byrdie, and Senior Copywriter at Grove Collaborative, Inc. Brey's early career included impactful roles at Memebox Corporation, Benefit Cosmetics, and a foundational position in advertising sales at Vanity Fair and Allure Magazine. A graduate of California State University-Sacramento, Brey holds a Bachelor of Arts and Letters in Journalism.