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Joanne Hyojung Joo has extensive work experience, starting in 2006 as a Manager at SK Telecom. Joanne Hyojung then joined SKPlanet in 2011 as a Manager before transitioning to AMOREPACIFIC group in 2014 as Deputy General Manager. In 2018, Joanne joined AMOREPACIFIC as a Manager before being promoted to Director in 2019. Currently, they hold the position of Senior Vice President Digital strategy at AMOREPACIFIC.

Joanne Hyojung Joo completed their Bachelor's degree in Business Administration and Management, General at Yonsei University from 2001 to 2006. In 2004, they participated in an exchange program at Esade, studying International Business Lic&MBA Program for a year.