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Katarina George is a seasoned professional with extensive experience in sales and marketing within the senior living and travel industries. As the Senior Director of Sales & Marketing at Amica Senior Lifestyles since May 2007, Katarina focuses on maximizing revenue and achieving occupancy targets through strong community and business relationships in the Durham and Kawartha Regions. Previously, Katarina held the position of Senior Community Relations Manager, successfully maintaining 100% occupancy in the Whitby community. With prior roles including VP of Marketing & Business Development at SKJ Technologies Inc. and Director of Sales & Marketing at Merit Travel Group, Katarina has demonstrated expertise in planning and executing innovative marketing strategies that consistently meet business objectives.