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Tetra is President & Chief Executive Officer of Elsa's House of Sleep in St. Paul's Midway neighborhood, which has survived light rail construction, civil unrest, the Covid pandemic and its share of economic downturns, but despite it all, the business has excelled and continues to serve the community. Elsa's House of Sleep has maintained a consistent focus on fulfilling the quality furniture needs of customers by offering competitive pricing, financing and layaway plans and old-school top-notch customer service.

Tetra earned a BA in Mass Media Communications from DePaul University in Chicago and participated in the SBA Emerging Leaders Program. He is also on the Boards of the Midway Chamber of Commerce, Friends of the Saint Paul Public Library, The Blake School and is a National Home Furnishings Association member.