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Paul A. Cuevas is an accomplished business owner and marketing professional with extensive experience in the swimming pool and finance industries. Since September 2017, Cuevas has led ASP – America’s Swimming Pool Company in Baton Rouge, introducing innovative pool maintenance services with a focus on customer satisfaction and budget-friendly solutions. Prior roles include positions such as National Product Strategy and Marketing Director at Crescent Bank & Trust, Chief Operating Officer at The Rafael Financial Group, and Director of Automotive Finance at J D Power and Associates. Cuevas has a strong background in risk management, credit strategy, and operational leadership, demonstrated through notable achievements in portfolio growth and profitability across various organizations. Cuevas holds a Bachelor of Science degree in Industrial Management from Southeastern Louisiana University.