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The Marketing and Communications team at the American Thoracic Society is responsible for developing and executing strategic marketing plans to promote the organization's mission and programs. They manage communication channels, including social media, web presence, and conference marketing, to engage members and the broader medical community. Additionally, the team focuses on diversity, equity, and community outreach initiatives to ensure inclusivity within ATS activities, while leveraging tools like Salesforce and Pardot for targeted and effective outreach.