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Kelly Cotton has a diverse work experience, starting in 2009 as a Program Advocate and Information Specialist at the College of William and Mary. From there, they joined the American Society of Clinical Oncology (ASCO) in 2011, initially as a Program Associate and eventually progressing through roles such as Digital Communications Program Administrator, Digital Communications Specialist, and Marketing Operations Manager. Kelly then took on the role of Manager, Customer Insights and Data Analytics before transitioning to their current position as Associate Director of Digital Marketing Analytics.

Kelly Cotton obtained a Bachelor of Science degree in Neuroscience from William & Mary from 2007 to 2011. Prior to that, they attended Thomas Jefferson High School for Science and Technology from 2004 to 2007. Additionally, they have obtained certifications in Content Marketing, Email Marketing, and Inbound from HubSpot in December 2016, as well as a certification as a Certified Digital Marketing Professional from the Digital Marketing Institute in 2019. Kelly also completed the Twitter Flight School - Marketing Leadership program, although the specific month and year of completion are unknown.