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Larry Grodsky

Head Of Integrated Marketing Communications, Research & Journals at American Physical Society

Larry Grodsky has a diverse work experience in the field of marketing and communications. Larry has held various roles with different companies, including American Physical Society, Oxford University Press, Symphony Talent, Cambridge University Press, Wiley-Blackwell, McGraw Hill, Springer Nature Group, and Pearson Education. Some of the positions they have held include Head of Integrated Marketing Communications, Research & Journals; Senior Marketing Manager; Manager, Demand Generation; Associate Marketing Director, Americas; Senior Institutional Marketing Manager; Senior Marketing Manager; Marketing Manager; and Product Manager. In these roles, Larry has been responsible for creating and implementing marketing strategies, managing integrated digital campaigns, tracking campaign performance, leading marketing teams, managing customer relationships, and overseeing marketing activities for books, journals, and digital products. Larry has also been involved in market analysis, sales enablement, and conference activities. Larry's expertise spans multiple industries, including higher education, publishing, and technology.

Larry Grodsky attended New Milford High School from 1993 to 1997. Larry then went on to pursue a Bachelor of Arts degree in Journalism at Lehigh University, where they studied from 1997 to 2001. It is worth noting that Larry Grodsky has also obtained multiple certifications in various marketing fields, such as Advanced Branding, Advertising on Facebook, Advertising on Instagram, Advertising on YouTube, Become a Social Media Marketer, Branding Foundations, Communicating in Times of Change, Google Analytics Essential Training, Growth Hacking Foundations, Ideation for Marketers, Just Ask: Kwame Christian on Discussing Race, Learning HubSpot CRM, Learning to Write Marketing Copy, Marketing Foundations, Marketing Foundations: Competitive Market Analysis, Marketing Foundations: Consumer Behavior, Marketing Foundations: Customer Decision Journey, Marketing Foundations: Integrated Marketing Strategies, Marketing Foundations: The Marketing Funnel, and Marketing Foundations: Value Proposition Development. These certifications were obtained in February 2021 from LinkedIn.

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