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Nidhi Sehgal is a marketing professional with a Master of Management in Marketing from the Schulich School of Business, York University. Currently serving as a Marketing Associate for Member Experience at the American Marketing Association in Toronto, Nidhi has successfully improved member activations by 5% and retention rates by 10% through data-driven insights and targeted email campaigns. Previous experience includes a Marketing Intern role at Mosaic North America, where exceptional CRM skills led to a 95% client satisfaction rate, and a Strategy Consultant position at Achēv, which focused on employment services for immigrants. Nidhi's background also encompasses significant contributions in marketing strategy and engagement at Ethnicity Matters and DPS Society, demonstrating a strong ability to drive revenue growth and enhance community interaction through various marketing initiatives.