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Whitney Bradberry currently serves as the Marketing Director at the American Institute for Avalanche Research and Education (AIARE) since July 2023. Previously, Whitney held the position of Marketing Consultant at Bonfire Collective from August 2016 to October 2021, where responsibilities included strategizing social media and ambassador programs for ethical apparel brand Ibex. As Marketing Director at the American Alpine Club from December 2012 to February 2020, Whitney was responsible for national branding, media relations, and developed AAC's Instagram presence, achieving a follower count of 146,000. In earlier roles, Whitney was an independent contractor for the American Alpine Club and managed Outdoor Gear TV, a gear review website, while producing video and written reviews. Educational background includes a degree in Art Education (K-12), Fine Arts from Rocky Mountain College of Art + Design and an Associate of Arts from Santa Fe Community College.