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Diego Cristancho is a seasoned executive with extensive experience in digital acquisition, strategic growth, and entrepreneurship. Currently serving as VP of Digital Acquisition International at American Express, Diego leads cross-market acquisition efforts for both consumer and small-medium business segments. As a board member of Pro Mujer, Diego supports initiatives that empower women in Latin America through essential financial and health services. Additionally, Diego mentors high-impact entrepreneurs at Endeavor and advises various startups as a Chief Growth Officer. Previous roles include Managing Director at Accenture Song, where Diego contributed to digital experience and product design, and Executive Director at BBVA, focusing on global digital sales and marketing strategies. With a strong educational background that includes MBA degrees from NYU Stern School of Business and London Business School, as well as a Bachelor's in Industrial Engineering from Universidad de Los Andes, Diego combines a rich professional journey with a commitment to social impact and digital innovation.