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The Design Team at American Crafts is responsible for conceptualizing, creating, and developing visually compelling and innovative products. They work on everything from graphic and product design to art direction and photography, ensuring the brand maintains its contemporary and vibrant aesthetic. Their work includes designing for a variety of brands under the American Crafts umbrella, such as We R Memory Keepers and Heidi Swapp, and producing items that inspire scrapbookers, cardmakers, and DIY enthusiasts.