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Erica Birkhold is a seasoned marketing professional with extensive experience in digital marketing and member acquisition. As the Marketing Director for the American Bar Association since July 2019, Erica has successfully launched and managed multichannel paid media programs with a budget exceeding $3 million, focusing on new member acquisition and retention. Previous roles include Digital Marketing Specialist positions at Gilda's LaughFest and Berger Chevrolet, where Erica honed skills in social media management and pay-per-click advertising. Erica's background also includes graphic design and customer relations, supported by a Bachelor of Fine Arts from Michigan State University.