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Mitchell Poythress is an accomplished professional in the location-based virtual reality industry, serving as the Founder of The Rabbit Hole VR since February 2016, where expertise spans nearly a decade in virtual reality entertainment and business planning. Currently a Committee Member of the American Amusement Machine Association, Mitchell contributes to the VR Standardization and VR Education Committees. Previous experience includes overseeing LBE VR Operations at Clique Games, focusing on the integration of existing and future titles into VR Arcades. In early career roles, Mitchell managed brands and community engagement at Overdog, a matchmaking platform for gamers. Mitchell holds a Bachelor of Business Administration in Management and Marketing from the University of Tennessee, Knoxville.