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The Marketing and Communications Team at the American Academy of Physical Medicine & Rehabilitation (AAPM&R) is responsible for promoting the organization's mission and programs to its members and the public. This team develops and implements strategic marketing campaigns, manages social media presence, enhances member engagement, and creates informative content to raise awareness about the role of physiatrists in improving patient outcomes and quality of life. Their efforts aim to strengthen connections with members and stakeholders while increasing the visibility of the PM&R specialty.